Google Ads Search Term Strategy
Published on: 24/08/2025
Not sure how to structure your Google Ads search terms? This guide breaks down broad, phrase, exact match & more — in plain, no-fluff language.
Google Ads
Flip the Question: How Saying No to the Wrong Clients Protects Your Best Opportunities (and Your Ad Budget)
Published on: 17/08/2025
Learn how flipping one question can help you avoid bad-fit clients, protect your time, and spend your ad budget on the right opportunities.
Google Ads
The Secret to Getting Leads While You Sleep (Without Hustling Harder)
Published on: 12/08/2025
It’s not for lack of effort. You’re already running a successful business. You know your customers, you deliver a great service or product. But between client work, managing a team, and, you know, having a life, it’s impossible to also master a marketing strategy that runs itself. Meanwhile, your competitors? They’re quietly running ads that put their offers in front of ready-to-buy customers every single day.
Google Ads
Audience Segmentation for Paid Ads: Smarter Testing, Clearer Results
Published on: 27/07/2025
New Blog Post DIf you’re running Google Ads or Meta Ads and want real results—leads, purchases, booked calls—you need to go beyond broad targeting and start segmenting your audience with purpose. This post walks you through how to segment your audience thoughtfully and how to track what’s working so you can stop guessing and start scaling with confidence. escription
Google Ads