What Are Competitive Metrics

What Are Competitive Metrics

Lauren Nebel
Published on: 14/10/2025

Understanding Competitive Metrics in Google Ads Changes Everything

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Google Ads myths and small business

Google Ads myths and small business

Lauren Nebel
Published on: 31/08/2025

Learn 3 common Google Ads myths that cost small businesses money — and how to fix them with smarter targeting and strategy.

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Google Ads Search Term Strategy

Google Ads Search Term Strategy

Lauren Nebel
Published on: 24/08/2025

Not sure how to structure your Google Ads search terms? This guide breaks down broad, phrase, exact match & more — in plain, no-fluff language.

Google Ads
Flip the Question: How Saying No to the Wrong Clients Protects Your Best Opportunities (and Your Ad Budget)

Flip the Question: How Saying No to the Wrong Clients Protects Your Best Opportunities (and Your Ad Budget)

Lauren Nebel
Published on: 17/08/2025

Learn how flipping one question can help you avoid bad-fit clients, protect your time, and spend your ad budget on the right opportunities.

Google Ads