Want better results from your Google Display retargeting — without wasting ad spend? I'm sharing 5 pro tips I use every day as a paid ads strategist to help businesses stay top-of-mind, boost conversions, and grow smarter.
Let’s be real—Google Ads ain’t what they used to be. Between rising costs, fewer ad placements, and some very smart AI stepping into the chat, businesses who don’t adjust their strategy now are going to feel it (hard) in the next few months. Here’s what’s shifting (and what I’m helping my clients prep for so their results don’t fall off a cliff).
Noticing your Google Ads aren’t spending the full daily budget? You’re not alone—and it’s usually a sign something needs tweaking. In this post, we break down the top 3 reasons why your ad spend might be low: keyword issues, targeting settings, and bid limits. Learn how to improve your Quality Score, adjust location targeting, and use Maximize Clicks the right way. If your Google Ads feel stuck or underperforming, this quick guide will help you troubleshoot fast and get better results from your campaign.
Let’s be real: if you’re spending money on ads but can’t quite tell which ones are working, it’s frustrating. You might see some traffic, maybe even some sales… but where exactly are they coming from? Was it the Instagram Story ad? The Google retargeting campaign? Or maybe the Pinterest pin from last week? If you've been there — you're not alone. That’s exactly why I always recommend using UTMs in your ads. They’re one of the simplest ways to take the guesswork out of your ad strategy. So, what exactly is a UTM?