Automations With Google?
"The most common way people give up their power is by thinking they don't have any." -Alice Walke
How to Automate Google Ads & Free Up Your Time as a Business Owner
As a business owner, you have a lot on your plate—serving your customers, managing operations, and keeping up with daily tasks. Running Google Ads should be a tool to help your business grow, not another stressor to juggle. The good news? Automation can take a lot of the guesswork and manual effort out of managing your ads, making sure your budget is well spent and your campaigns are optimized for success.
Let’s walk through some simple yet powerful Google Ads automations that can help you get better results while saving you time and energy.
Automated Rules: Set It and Let Google Optimize
Manually checking on ad performance every day can be overwhelming. Instead, automated rules allow Google to make adjustments based on performance data, so you don’t have to.
Pause Low-Performing Keywords: If a keyword spends too much without generating leads, Google can automatically pause it.
Increase Bids on High-Converting Keywords: If a keyword is driving solid results, Google can increase bids so your ad stays competitive.
Pause Ads with Low Engagement: If an ad isn’t getting clicks, Google can pause it so your budget is focused on better-performing ads.
Adjust Budget Based on Performance: If a campaign is converting well but running out of budget, Google can automatically increase your daily spend.
These automations ensure you’re not wasting money on ineffective ads while also helping you capture more leads when demand is high.
Smart Bidding: Let Google Find Your Best Customers
Choosing the right bid strategy can make a huge difference in your campaign’s success. Google’s Smart Bidding automates the bidding process based on real-time data.
Maximize Conversions: Best for businesses that need more volume and want Google to find people likely to convert.
Target CPA (Cost Per Acquisition): Works well once you have data on how much a lead typically costs.
Target ROAS (Return on Ad Spend): If you track revenue from leads, Google will prioritize higher-value customers.
If your ads aren’t converting yet, start with Maximize Clicks to drive traffic, then transition to Maximize Conversions once Google learns more about your audience.
Audience Retargeting: Bring Back Interested Visitors
Not everyone who visits your site will take action the first time. Retargeting helps you stay top-of-mind and bring those visitors back.
Show Ads to Past Visitors: Google can automatically retarget people who viewed your site but didn’t fill out a form.
Use Dynamic Remarketing: Show personalized ads featuring the exact fencing services or styles a user looked at.
Create Custom Audiences: Google can find “lookalike” audiences similar to your past customers, helping you reach new potential clients.
Retargeting ensures you don’t lose leads who just needed a little more time before making a decision.
Automated Ad Optimization: Always Show Your Best Message
Writing multiple ad variations and testing them manually is time-consuming. Responsive Search Ads (RSAs) allow Google to automatically test different combinations of headlines and descriptions to find what works best.
Google mixes and matches different ad elements to find the highest-performing version.
The best-performing ad is shown more often, improving your ROI.
Automated Extensions highlight your best offers, services, and trust factors (like reviews and “Licensed & Insured” badges) to attract more clicks.
CRM & Lead Management: Never Lose a Lead
Leads can slip through the cracks if they aren’t followed up with quickly. Automate lead collection and follow-up so no opportunity is wasted.
Sync Google Ads with Your CRM (like HubSpot, Pipedrive, or Google Sheets) so new leads are automatically logged.
Send Automated Emails or Texts thanking new leads for inquiring and letting them know you’ll reach out soon.
Use Call Tracking Software (like CallRail) to monitor which ads are driving the most phone calls.
With automation, you can ensure leads are nurtured while you focus on running your business.
Simplifying Google Ads for Your Business
Google Ads should help your business grow, not add more stress to your day. With the right automations, you can get better results without spending hours tweaking settings and analyzing reports.
If you’d like to explore how automation can make Google Ads work more efficiently for your business, let's connect for a quick conversation. I’d be happy to share insights tailored to your needs and help you take the next step with confidence.
