Google Search Ads vs. Google Display Ads: How to choose which one to use?

“In the world of business, the people who are most likely to succeed are those who look for the problems of the world and take the initiative to solve them.” - Roy Disney (Co-founder of The Walt Disney Company)

Compare and Contrast: Google Search ads & Google Display Ads

So you are thinking of setting up a Google Ad. That's great but now you need to know which campaign structure to use. So I am going to Compare and contrast using Google Search Ads vs. Google Display Ads.

So let me explain what Search Ads are? Search ads are ads that show up in the google search results page (SERP) when someone is looking for a product or service. These are a higher quality type of advertising. You are targeting your ads for people who are actively looking for and searching the internet for something to buy or hire a service. 

The overall strategy for Search Ads is that you drive higher intent audiences to yourwebsite where they will learn more about your product or service and make a decision to order/hire or find out more information about what you have to offer. 

The benefit of these types of ads is that they can also build your brand awareness. Even if people are looking for a service or product that is similar to what you have to offer your ads can act like a top of mind reminder and help build your brand awareness.  

Search Ads can be a powerful tool to help you build your brand awareness and get more leads/sales for your business. 

Now Google Display ads are when you are using a visual placement ad that is pushed across different websites. Display ads can have very interactive images and videos and display ads leverage that format to grab attention. 

Display Ads have multiple phases in which they can increase leads and or sales. They attract an audience who is at their beginning stage of looking for a product or service and do not know that they need what you offer. 

The general strategy of using Display ads is to retarget website visitors that did not convert. By using Display ads you can retarget this audience across different websites reminding them about your products and services. 

Google Display Ads are a powerful tool for businesses to grow their reach, build brand awareness and can potentially influence customers throughout their online journey. 

If you are still stuck and can't decide Book a free strategy call with me and I can help guide you to making a decision that best fits your business goals.