How Google Ads Targeting Really Works

How Does Google Ads Targeting Really Work?

It's not magic, but it's pretty close!

Google Ads uses a complex algorithm to determine which ads to show to which users. It's not about your computer listening in on your conversations. Instead, Google analyzes a massive amount of data to understand your online behavior.

Here's a simplified breakdown:

1. Keyword Targeting: When you search for something on Google, the search engine matches your query with relevant ads.

2. Demographic Targeting: You can target ads to specific demographics, like age, gender, and location.

3. Interest-Based Targeting: Google can show ads to people interested in certain topics or hobbies, even if they aren't actively searching for them.

4. Behavioral Targeting: Ads can be shown to people based on their past online behavior, such as websites they've visited or products they've purchased.

Think of it like this: Google is a massive library, and your ad is a specific book. When someone searches for a particular topic, Google's algorithm finds the most relevant book (or ad) to show them.

By understanding these targeting methods, you can create more effective Google Ads campaigns and reach the right audience at the right time. So if your ready to run google ads for your business. Book a free strategy call with me and get started off on the right path.