Which Industries Are Better For Running Ads On Google and Meta
A question that is frequently asked is: “Are certain industries better suited to ads in either place?”
My answer is always Yes, certain industries may be better suited to ads in either Google or Meta (formerly Facebook). But how can you find out if your industry is better for Google Ads or Meta ads?
Lets work through it:
Google Ads can be better suited for:
Industries like: E-commerce, lead generation, B2B services, local businesses, informational content, and industries where users actively search for products or services.
Why Choose Google Ads?: Google Ads is ideal for reaching users who are actively searching for specific products or services. Its focus on intent-based targeting and measurement makes it a great choice for businesses that want to drive conversions and track results.
Meta Ads can be better suited for:
Industries like: Retail, consumer goods, entertainment, non-profit organizations, and industries that rely heavily on brand awareness and community engagement.
Why Choose Meta Ads: Meta Ads are effective for building brand awareness, reaching a wide audience, and engaging with your target market through social media. They are particularly well-suited for industries that can benefit from visual storytelling and community interaction.
Ultimately, the best platform for your business depends on your specific goals, target audience, and budget. It's often a good idea to experiment with both platforms to see which one delivers the best results for your business.
If you are struggling with the idea of running ands and you arent sure where to start. Read my Blog post on what does your website need to have in order to be READY to run Ads.
